New Report Surveys Exhibition in the
最新出炉的全美放映业调查报告
Submitted by Nick Dager on Tue,
由尼克.戴奇于
According to a new survey from the company Research and Markets, the
市场调研公司提供的最新研究显示：
美国影院产业年收入达到110亿美金，涵盖2000家企业参与其中，由5000家影院300家汽车影院组成。
关键企业：帝王娱乐、AMC、喜满客
产业呈现为高度集中状态：前50家大型公司拥有全国影院数量的一半，并获取该产业的85%的营业收入。
一般的企业规模较小，单座影院年营业额在70万美金以下，雇员数在20人以下。
Personal income and leisure time drive demand. The profitability of individual companies depends on securing access to popular movies and sales of high-margin food and beverages. Large companies have advantages in negotiating with movie distributors; marketing; and economies of scale in purchasing. Small companies can compete effectively by specializing in movie type or audience, or providing better service and amenities. Average annual revenue per worker is $80,000.
个人收入和休闲时间是产业需求的驱动力。单个企业的盈利能力很大程度上依赖于：有保障的获取主流电影节目的能力和高边际收益的食品和饮料的销售能力。
大型放映机构具备如下优势：与影片发行方的议价能力；市场营销能力；在采购方面规模采购带来的经济性。
小型放映机构在竞争中可有效胜出的方面：在影片节目类型和服务观众方面的细分；在服务和设施方面提供更佳的选择。
平均单个雇员年创收为8万美金。
Major services are sales of tickets, food, and beverages. Ticket admissions account for almost 70 percent of industry revenue; food and beverage for more than 25 percent; and on-screen advertisements, over one percent. Other services include facility and concession rental during non-peak hours, amusement machine use, and merchandise sales.
主要提供的服务项目：销售电影票，食品和饮料。
电影票收入占总的营业收入的70%，食品和饮料的收入超过25%；银幕广告占1%多一点，其他收入来源于：非高峰时段的租赁，游戏设施的收入等。
Drive-ins have fewer services than indoor theatres and on average earn 80 percent of revenue from admission sales, 15 percent from food and beverages, and less than five percent from facility rental.
汽车影院较之室内影院提供的服务要少很多，其收入来源80%来自影票销售，15%来自于食品和饮料销售。少于5%的收入来源于 设备的租赁。